I recently was elected to be the Online Media Director for the Gamma Delta Chapter of Kappa Alpha Theta. For this role I am in charge of managing the social media for our chapter. I work closely alongside our Executive members to ensure that our social media is an accurate representation of our founding principals: intellectual curiosity, leadership potential, commitment to service, and personal excellence.
Some of the tasks I have for this role include making graphics, creating recruitment videos, curating a consistent feed, and managing a content calendar.
One of my goals for our sorority instagram is to showcase as many of our members as possible. Holidate was Theta’s first date party since I started this role as Online Media Director. I decided that an Instagram Story segment would be a good way to engage members. I used Canva to create the template. Then I collected and edited photos from different members of our chapter.
My first Instagram post was a recap after Thanksgiving Break. One of my goals for this post was to engage members. I did this by including a prompt in the caption to “comment something about Theta you are thankful for.” This allowed members to tag each other and comment memories they are thankful for which increased engagement on the post.
